For cross-border sellers, it is very important to interact with fans in real time and understand their real ideas. The form of live broadcast meets this demand. As a popular overseas live broadcast platform, Facebook live has become one of the key platforms for overseas brands to lock in. Advantages of Facebook live Facebook, with nearly 3 billion active users, has laid a solid foundation for Facebook live, and its huge user base makes live video spread on Facebook at an amazing speed. Especially during covid-19, since January, the number of people watching live on Facebook live in the United States has increased by 50%. After live broadcast on Facebook, videos can be directly generated and kept on Facebook, so...